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Privacy Policy

Effective date: 1 August 2025

1. Who we are

AMDIM (“we”, “us”, “our”) is an AI and data consultancy operating as AMDIM — Amplifying Business Dimensions, based in the United Kingdom. Our website is https://www.amdim.com. Questions? Reach us at connect@amdim.com.

This policy explains how we handle personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information we collect

We collect only what is necessary to respond to your enquiry or deliver our services:

  • Contact form submissions — name, work email, company, area of interest, and any message you provide.
  • Usage data — page views, referrer, browser type, and device type collected via privacy-respecting analytics (no cross-site tracking).
  • Cookies — a single session cookie to prevent duplicate form submissions. No advertising or third-party tracking cookies.

3. How we use your information

  • To reply to your enquiry and provide the services you requested.
  • To improve the content and performance of this website.
  • To comply with our legal obligations.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal basis for processing

We process your data on the basis of legitimate interest (responding to business enquiries) and, where required, your consent. You may withdraw consent at any time by emailing us.

5. Data retention

Enquiry data is retained for up to 24 months or until you request deletion, whichever comes first. Analytics data is aggregated and not linked to individuals.

6. Your rights under UK GDPR

You have the following rights regarding your personal data:

  • Access — request a copy of the data we hold about you.
  • Rectification — ask us to correct inaccurate data.
  • Erasure — request deletion of your data where there is no lawful reason to retain it.
  • Restriction — ask us to restrict processing in certain circumstances.
  • Objection — object to processing based on legitimate interest.
  • Portability — receive your data in a machine-readable format.

To exercise any right, email connect@amdim.com and we will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

7. Security

We use industry-standard measures (TLS encryption, access controls) to protect your data. No method of transmission over the internet is 100% secure, but we take reasonable precautions.

8. Third-party services

Our site may link to external services (e.g., LinkedIn). We are not responsible for the privacy practices of those sites and recommend you review their policies independently.

9. Changes to this policy

We may update this policy from time to time. Material changes will be noted by updating the effective date above. Continued use of the site after changes constitutes acceptance.

10. Contact

For any privacy-related questions, email connect@amdim.com.